Pinocchio: the name

Why Pinocchio? Because Pinocchio is a name that tells our story. Nicola, his father and Giorgia’s father are all carpenters. So what could develop from a family who has always worked wood? Nothing else but…Pinocchio!

We must also confess that Nicola’s dream has always been to create a wooden Pinocchio. Waiting on that day – it will surely come – we launched this ambitious conception.


Last but not least, Pinocchio is a name that reminds us all of our childhood and the games we used to play. Our special mission to welcome families of all sizes, couldn’t have brought us anywhere else but here.


So welcome little ones and adults too!